Marketing Specialist, Graduate Programs

hace 2 semanas

Madrid, Madrid, España Ie University A tiempo completo

**About the Role**

We are seeking a highly skilled Marketing Specialist to join our Graduate Programs team at IE University. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing initiatives to promote our graduate programs.

**Key Responsibilities**

  • Develop and implement marketing plans specifically for graduate programs, aligning with overall strategic goals.
  • Work closely with academic departments to understand the unique offerings of graduate programs and develop targeted marketing strategies.
  • Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for graduate programs.
  • Manage the marketing budget for graduate programs, ensuring efficient allocation of resources to maximize ROI and optimize value generation.
  • Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
  • Support the successful launching of new graduate programs, coordinating with relevant stakeholders to ensure smooth execution.
  • Monitor and report on the effectiveness of marketing campaigns for graduate programs, making data-driven decisions to optimize performance.
  • Work with transversal marketers to ensure cohesive and integrated marketing strategies across all programs.
  • Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
  • Collaborate with the Brand and Marketing Leadership Team to ensure alignment with overall brand strategies and drive student enrollment.

**Why IE University?**

At IE University, we are a transformative educational institution that empowers students to make their mark on the world. We provide them with the skills, knowledge, and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.

**Our Values**

  • **People-driven**: We believe in the power of people and the importance of human relationships.
  • **Change Builders**: We are committed to driving positive change through education, research, and innovation.
  • **Autonomy Enthusiasts**: We value autonomy and encourage our students and staff to take ownership of their work.
  • **Communication Enthusiasts**: We believe in the importance of effective communication and collaboration.
  • **Knowledge Champions**: We are committed to lifelong learning and the pursuit of knowledge.

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