Digital Analyst

hace 3 semanas

Barcelona, Barcelona, España Aire Ancient Baths A tiempo completo
About the Role

We are seeking a highly skilled Digital Analyst to join our team at AIRE Ancient Baths. As a Digital Analyst, you will be responsible for developing and maintaining analytical dashboards, optimizing campaign measurements, and ensuring accurate channel attribution.

Key Responsibilities
  • Develop and maintain dashboards using various information sources, including email marketing, paid media, social media, and web data.
  • Integrate and use analytical tools, such as Hotjar and Mouseflow, for funnel analysis and tracking.
  • Propose applications and technologies to improve analysis processes.
  • Implement and maintain data layers and tags via Google Tag Manager or other tools.
  • Configure A/B and multivariate tests, and control UTMs.
  • Create alerts to monitor strategic KPIs and conduct quantitative and qualitative analysis of dashboards for optimizations.
Channel Attribution
  • Ensure accurate measurement from primary traffic acquisition channels.
  • Control UTMs.
  • Define and standardize attribution across different channels.
  • Assist in the creation of monthly and annual qualitative reports.
Requirements
  • 1 year of experience in a digital field is required.
  • Academic background or professional experience in digital analytics and dashboard creation.
  • Intermediate/advanced knowledge in digital analytics and tools, such as GA4, Google Tag Manager, Search Console, Crazy Egg, SEMrush, or similar.
  • Intermediate/advanced knowledge in data integration tools and dashboard creation, such as LookerStudio, Tableau, PowerBI, Supermetrics, or similar.
What We Offer
  • Permanent contract.
  • Flexible schedule and hybrid work arrangement.
  • Gift AIRE experience on your birthday.
  • 30% discount on all our services.
  • Employee discount for private health insurance.

We are proud to have a welcoming and inclusive working environment where everyone's opinions and backgrounds are heard and respected.

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