Senior Marketing Manager for Social and Influencer Campaigns

hace 1 mes

Barcelona, Barcelona, España Blizzard Entertainment A tiempo completo
Job Title: Senior Manager, Social and Influencer Marketing

Blizzard Entertainment is seeking a Senior Manager, Social and Influencer Marketing to lead the release and growth of an innovative new title that will captivate players globally.

Key Responsibilities:

  • Develop and execute social media and influencer marketing strategies for a new title, including Twitter, Instagram, Discord, YouTube, Facebook, TikTok, Twitch, and Snapchat.
  • Manage creative production, overseeing content review and ensuring executional success across internal and external creative teams.
  • Partner with Global Marketing leads to prioritize opportunities and set digital marketing goals in support of key marketing beats.
  • Define and update social and influencer best practices, informing and aligning regional partners on global strategy to tailor and optimize market-specific strategies and tactics.
  • Drive social and influencer reporting, insights, and delivery through the use of analytics tools, including Sprinklr.

Requirements:

  • Extensive experience in social or influencer marketing at an agency or on the client-side as a Social Strategist or Influencer Marketer within Gaming or Entertainment industries.
  • Proven experience building and executing social or influencer strategies from announce to launch – resulting in a passionate fan community that impactfully advocates for the new title even before it hits the market.
  • Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/partners.
  • Familiarity with the gaming industry and overall enthusiasm for gaming.
  • Experience managing direct reports and/or working with 3rd Party agencies.
  • Appetite for all things digital, social, and influencer -- up to date on the latest platforms and technologies and desire to identify opportunities for strategic brand involvement.
  • Understanding of social and influencer and ability to develop marketing briefs that inspire cutting-edge creative work.
  • Fluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools.
  • Self-starter mentality and track record for clever social ideas with desire to identify opportunities for strategic brand involvement.
  • Ability to effectively interact with internal/external stakeholders and all levels of management with exceptional skills in preparing and presenting materials across varying audiences.
  • Bachelor's degree in communications, journalism, public relations, or marketing or equivalent field.

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