Global Trade Marketing Strategist

hace 6 días


Madrid, Madrid, España Goiko A tiempo completo

Job Summary

We are the leading gourmet burger chain in Spain, embarking on an exciting journey of expansion following a decade of remarkable success. Our unwavering commitment to excellence and doing things the right way has established us as a global restaurant operator, managing over 100 corporate-owned locations and continuing to grow.

About You

We seek a seasoned trade marketing professional with a proven track record of driving sales growth and boosting brand visibility in the foodservice industry. As our ideal candidate, you have a minimum of 3-5 years of experience in trade marketing, sales, or brand management, with a strong understanding of the unique challenges and opportunities in this sector.

Main Responsibilities

  • Develop and Execute Trade Marketing Plans: Create and implement effective trade marketing strategies to increase product visibility and sales within foodservice channels.
  • Collaborate with Operations Teams: Ensure alignment between trade marketing campaigns and sales objectives, providing support to the sales team with effective trade materials, promotional activities, and pricing strategies.
  • Customer Relationship Management: Build and maintain strong relationships with key foodservice customers, including distributors, operators, and foodservice buyers, serving as a liaison between the marketing and sales teams and external customers.
  • Local Store Marketing (LSM): Design and implement promotions and point-of-sale (POS) materials that attract customers and enhance sales.
  • Product Launches and Campaigns: Handle the trade marketing aspects of campaigns, including the execution of product launches, developing marketing materials and programs to effectively support and promote new product introductions.
  • Budget Management: Manage and optimize the trade marketing budget, ensuring cost-effective execution of trade marketing initiatives.
  • Performance Tracking & Reporting: Measure and track the success of trade marketing campaigns, analyzing key performance indicators (KPIs) such as sales volume, market share, and return on investment (ROI), providing regular updates and recommendations.
  • Training and Support: Provide training to the operations team on trade marketing initiatives and promotional programs.
  • Cross-functional Collaboration: Work closely with internal teams to ensure the correct execution of trade marketing strategies.
  • Food Truck Business Line: Oversee the entire commercial strategy for this key business line, including managing the events calendar, negotiating with suppliers, and handling administrative tasks.

Requirements

To be successful in this role, you should have:

  • A Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 3-5 years of experience in trade marketing, sales, or brand management.
  • Strong understanding of the foodservice industry and its unique challenges and opportunities.
  • Proven track record of executing successful trade marketing campaigns and driving sales growth.

About Goiko

Goiko is a leading gourmet burger chain in Spain, committed to delivering exceptional customer experiences through innovative marketing strategies and high-quality products.

Salary Estimate

$85,000 - $110,000 per year.



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