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Programmatic Campaign Analyst

hace 2 meses

Barcelona, Barcelona, España Smadex A tiempo completo

About Smadex

Smadex is a leading advertising technology company that specializes in mobile ad-tech solutions. Founded in 2011, the company has established itself as a top player in the industry, competing with other major players such as Liftoff and Moloco.

Job Summary

We are seeking an experienced Programmatic Campaign Analyst to join our Ad Operations team. The successful candidate will work closely with our Programmatic Campaign Managers to apply media buying strategies and achieve clients' goals in app-to-web and web-to-web campaigns using the Smadex platform.

Key Responsibilities

  • Analyze large, complex data sets containing the behavior of millions of mobile users worldwide to address strategic and operational questions.
  • Obtain insights from our campaign portfolio to make decisions that will directly impact our revenue-making options.
  • Develop tools and processes to ensure data influences decisions at all levels of the company.
  • Manage and monitor programmatic Awareness, Direct Response, and VAS campaigns performance regularly, striving to consistently refine tactics and produce exceptional results for our customers.
  • Work side by side with the Account Management team to understand each campaign's and client's KPIs to build a strong strategy.
  • Be in constant contact with the product and the tech team regarding how to improve the platform and how to optimize the campaigns in the most efficient way.

Requirements

  • 1+ year of experience in a similar role is a big plus.
  • Bachelor or Master's Degree in Engineering, Business, Economics, or Marketing.
  • Excellent command of Microsoft Excel.
  • Excellent communication skills in English both written and spoken are mandatory.
  • Proven working experience in large data sets, understanding of analytic methodologies for data evaluation.
  • Knowledge of digital programmatic buying is a great plus.
  • Strong analytical skills with the ability to analyze key metrics to optimize campaigns and meet client's KPIs.
  • Ability to adapt and adjust to regular changes in priorities and focus based on campaigns' performance.
  • Proven ability to solve data-related problems using creative thinking.
  • SQL/Python/R experience optional.

What We Offer

  • Integrate a highly motivated and young team.
  • Great compensation package.
  • Top location at the heart of Barcelona in a penthouse office with a rooftop terrace, and a fully stocked fridge.
  • Work from home - 2 days/week.
  • LinkedIn Learning.
  • Meal vouchers - Tickets Restaurant monthly allowance.
  • Monthly gym allowance to use in up to 30 DIR gyms around the city.
  • Monthly TGIF events.
  • Regular team-building events.
  • Fun and friendly work environment with talented marketers and engineers from over 21 countries.