Operational Marketing Specialist
hace 7 días
The Opportunity
Contribute to the development and implementation of marketing strategies for Carolina Herrera, ensuring growth through brand construction.
Key Responsibilities:
- Assess brand performance in key markets to inform marketing plans.
- Monitor monthly brand wholesale performance for key markets.
- Identify unsatisfied market needs and potential gaps between marketing plans and net revenues objectives.
- Collaborate with the brand to gather market analysis and feedback on business issues.
Communication and Coordination:
- Share marketing plans and launch updates with markets.
- Ensure alignment with OMD and provide relevant brand information.
- Regularly meet with marketing directors to share brand and market insights.
Operations:
- Forecast analysis: Participate in SOP meetings and address market issues.
- Catalogue maintenance: Ensure product lines are up-to-date and exceptions are noted.
Insights and Best Practices:
- Produce launch brand feedback reports.
- Cross-region fertilization of best practices and special requests.
- Aware of specific needs per region, including retailer profiles and legal restrictions.
Requirements:
- 1 year of experience in operational marketing, preferably in the perfumes industry.
- Master's degree in marketing, ideally in luxury management.
- Proficiency in Spanish and English.
- Strong leadership, analytical, and interpersonal skills.
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