Digital Strategy Lead

hace 1 semana


Barcelona, Barcelona, España Semrush A tiempo completo

Job Description:

Overview
Semrush is looking for a skilled Content Strategist to lead the development and execution of a content marketing strategy for the Global Events Team. The ideal candidate will have a passion for creating engaging content that resonates with our customer personas and aligns with broader brand and event goals.

Key Responsibilities
- Develop and execute a content marketing strategy for individual events, including identifying topics and developing event agendas that align with brand and event goals
- Create and execute content strategies for the Global Events Team, ensuring they are in line with the company's overall brand and content strategy
- Develop pre-event, during, and post-event campaign messaging, storytelling, and content assets that help Semrush achieve traffic, engagement, and ticket sales targets
- Develop efficient content development and approval processes in collaboration with campaign managers, channel owners, and executive stakeholders
- Guide the development of event content and provide feedback to improve the quality of presentations and storytelling

Requirements
- Proven experience in content strategy and development
- Strong understanding of brand and content marketing principles
- Excellent communication and project management skills
- Ability to work collaboratively with cross-functional teams

About Semrush
Semrush is a global IT company developing its own product – a platform for digital marketers. We're a company that's constantly evolving and growing, and we're looking for talented individuals who share our passion for innovation and excellence.



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