Digital Sales and Marketing Specialist

hace 3 días

Madrid, Madrid, España Info Technology Supply Ltd A tiempo completo

Role Overview

We are seeking a highly skilled Digital Sales and Marketing Executive to spearhead the launch of our innovative cloud-based workflow management solution, Willow360, for B2B businesses.

This is a unique opportunity to shape and drive the success of a cutting-edge product from the ground up, reporting directly to the Managing Director.

As the Digital Sales and Marketing Executive, you will be responsible for driving new business development, working closely with the marketing team to create and execute digital marketing campaigns, and converting leads into paying clients.

This role will have full ownership of Willow360's online marketing strategy, including campaign creation and execution, new business development, content development, collaboration with marketing, sales conversion, and data management.

Key Responsibilities

  • Campaign Creation and Execution: Plan, create, and execute digital marketing campaigns across multiple channels (social media, email, web) to promote Willow360 to the B2B market.
  • New Business Development: Proactively seek and identify new B2B opportunities by targeting relevant businesses through online outreach and digital campaigns.
  • Content Development: Develop marketing content and digital assets, ensuring consistency with company branding and communication guidelines.
  • Collaboration with Marketing: Work closely with the development and marketing teams to refine campaign strategies, optimize messaging, and improve lead quality.
  • Sales Conversion: Convert leads into clients by showcasing Willow360's value through digital content.
  • Data Management: Track and analyze sales metrics and performance indicators, providing regular reports to management.

Requirements

  • Experience in Sales and Digital Marketing: At least 2 years of experience in both B2B software sales and digital marketing, with a proven ability to create and execute successful marketing campaigns.
  • Content Creation Expertise: Ability to create engaging digital content and marketing materials.
  • Business Development: Strong background in business development, with experience in identifying new market opportunities.
  • Project Management and Leadership: Experience managing projects and teams is a plus, as this role may grow into a leadership position based on product success.
  • Self-Motivated and Results-Oriented: Demonstrate the ability to work independently and take ownership of campaigns, delivering measurable results with a focus on conversion rate optimization (CRO).
  • Collaboration and Communication Skills: Excellent communication skills, with the ability to work closely with the development and marketing teams and other departments to ensure consistent messaging.

What We Offer

  • Competitive compensation package.
  • Opportunity to shape and grow a new product within a dynamic company.
  • Supportive and collaborative work environment.

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