Digital PR Manager for Luxury Brand
hace 3 semanas
Christian Dior Couture seeks a seasoned Digital PR Manager to spearhead its e-PR and digital communication strategy in Spain.
**Job Overview**
This is a permanent, full-time position based in Central Madrid, with an ASAP start date. The ideal candidate will have a strong background in digital marketing and/or e-business, with at least 3 years of experience in Public Relations, preferably in the fashion luxury industry.
**Responsibilities**
- Develop and execute the local e-PR strategy, leveraging online platforms and promoting the brand's online presence in Spain.
- Conduct daily, weekly, monthly, and ad-hoc reporting on local e-PR impact, including performance analysis using DMR measurement tools.
- Maintain the brand's top position in online and social media rankings.
- Select suitable influencers for the brand in Spain and prepare shopping requests for online media and influencers.
- Manage samples and general stock inventory.
**Requirements**
- Digital marketing and/or e-business Bachelor or Master degree.
- Minimum 3 years of experience in digital marketing with a background in Public Relations.
- Strong knowledge of the Spanish editorial world, online ecosystem, and influencers.
- Expertise in Excel, Microsoft 365, and Social Media Apps.
- Bilingual in Spanish and English or French (C1 level).
**Additional Information**
The successful candidate will be results-driven, enjoy challenges, and possess excellent written communication skills. They should be able to work independently, manage pressure well, and be passionate about all things digital.
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