Senior Digital PR Strategist

hace 5 días

Madrid, Madrid, España The Legends Agency A tiempo completo

Job Title: Senior Digital PR Strategist

About the Role:
The Legends Agency is seeking a highly skilled and experienced Digital PR Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing innovative digital PR strategies that drive brand awareness, credibility, and ultimately, revenue growth.

Key Responsibilities:

  • Develop and implement digital PR campaigns that earn high-quality backlinks, mentions, and press coverage in top-tier and niche-relevant media.
  • Grow the SEO team's efforts in earning backlinks, mentions, and press coverage, helping us develop our domain authority and backlink growth as well as our EEAT efforts.
  • Collaborate with colleagues across departments, including Marketing, SEO, Editorial, etc., to generate strong working relationships and ensure seamless campaign execution.
  • Think outside the box, finding angles relevant to quality publications or journalists to increase coverage of our content.
  • A continuous learner, staying up-to-date with industry best practices and digital marketing trends.
  • Self-sufficient, coming up with ideas based on previous results or experience, providing solutions instead of problems.

What You'll Be Doing (Responsibilities):
Devise small-scale outreach campaigns that are relevant to our brand and have pre-considered angles that can earn coverage.
Build lists and leverage your network to perform targeted outreach to get the coverage secured.
Reaching out to our in-house writers to get expert comments on the opportunities you've surfaced.
Scour relevant tools, the internet, and social media to find relevant journalist requests to bring to our writers.
Be the go-between and PR point of contact at TTA for journalists and our Writing team Collaborating with our Writers to generate ideas for campaigns and outreach How your success will be measured: Number of links and coverage achieved Number of reactive PR opportunities brought to the team Site DR growth Your skill set includes: You've earned links and coverage by conducting ongoing reactive PR activity and maintaining relationships with journalists and bloggers across the tech space. Able to generate both reactive and proactive PR opportunities, finding what works best and driving improvements. Experienced in using several Digital PR tactics, utilizing various tools and techniques that connect you with potential opportunities in an efficient manner. You've earned links and coverage by conducting ongoing reactive PR activity. Experience ideating and running content campaigns that have earned links through outreach. Building outreach lists of relevant journalists/sites and securing coverage. You live and breathe on the platforms where journalists place requests for expert commentary. You're a planner. You know the right times, places, and significant moments in the year to conduct outreach and you've already got campaigns ready to outreach. Follow up on coverage to convert mentions to links You can analyse and report on the success of a campaign

How You'll Grow:
This role offers excellent opportunities for professional growth and development, particularly in the areas of digital PR, SEO, and marketing. If you have a passion for storytelling and building relationships, this could be the perfect fit for you.

Requirements:

  • At least 2 years of experience in digital PR or a related field.
  • Proven track record of earning high-quality backlinks, mentions, and press coverage in top-tier and niche-relevant media.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with journalists, bloggers, and other stakeholders.
  • Strong understanding of digital PR tactics, tools, and techniques, including outreach, pitching, and relationship-building.
  • Ability to work independently and collaboratively as part of a team.
  • Passion for learning and staying up-to-date with industry trends and best practices.

What We Offer:
The Legends Agency offers a competitive salary of R40,000 per month, plus benefits and opportunities for professional growth and development. Our company culture values teamwork, innovation, and customer satisfaction, making it an ideal work environment for those who thrive in collaborative settings.

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