Creative Team Lead
hace 3 semanas
About the Role:
As a Creative Manager at Entain, you will be responsible for leading our top Performance Marketing creatives and working closely with various stakeholders to deliver high-quality, best-in-class creative ads. Reporting to the Head of Performance Creative, you will play a key role in our newly-formed team, driving performance marketing across all markets. Your work will fuel the success of our marketing efforts from concept to execution.
Key Responsibilities:
Project Management: Manage project prioritisation based on commercial impact, channel plans and resource availability. Coordinate with creative agencies and partners, graphic designers, producers, video editors, and content creators to ensure the delivery of high-quality performance-driven ads. Review creative assets to ensure they meet the brief requirements, comply with regulations and adhere to channel best practices.
Strategy & Planning: Develop and oversee the planning of creative initiatives, ensuring alignment with overarching Marketing strategy, business goals and specific channel requirements. Develop clear creative briefs based on performance indicators, brand guidelines and channel best practices. Support the creation of scripts, storyboards, brainstorming and innovative concepts for new ad creation. Present creative concepts and performance insights to internal teams and stakeholders, driving alignment and buy-in. Conduct creative research on competitors and industry trends to inform creative strategies. Identify new creative opportunities and innovative approaches to improve campaign outcomes.
Creative Analysis and Optimisation: Monitor creative ad performance and apply creative insights to improve future campaigns. Plan, coordinate, and execute DCO campaigns and A/B testing strategies to optimise ad creative performance across multiple digital channels. Stay abreast of the latest trends in the industry and implement new technologies, automations and advanced design tools to streamline workflows, improve efficiencies and creative output.
Requirements:
Relevant experience in Direct Response Advertising, ability to lead and manage creative projects, strong strategic and analytical skills, excellent communication and presentation skills, and ability to work under pressure and meet deadlines.
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