Digital Media Strategist
hace 2 días
About Publicis Groupe
Publicis Groupe is a global solutions platform with over 100 years of experience in communications. With a presence in more than 100 countries and a team of over 98,000 employees, we offer a unique work philosophy that puts clients at the center.
We have a diverse range of agencies including creative agencies, media agencies, and areas of transversal knowledge. Our approach is centered around connecting creativity, technology, and data to effectively connect brands and consumers.
About the Role
A Retail Media Specialist at Publicis Groupe is responsible for the retailer presence of a brand. They develop and implement digital media campaigns aligned with business goals on media platforms such as Amazon Ads, Criteo, Citrus Ads, etc.
The key responsibilities include:
- Developing relationships with client's Online Brand Managers.
- Understanding brand necessities in retail media.
- Implementing media marketing strategies in retailers such as Amazon, Primor, Carrefour, etc.
- Coordinating advertising media plans.
- Managing end-to-end digital campaigns from media platforms.
- Maintaining strong online brand voice in online retail sites.
- Maintaining solid knowledge of retail media tools.
- Analysing and reporting campaign results and brand performance.
Requirements
The ideal candidate should have:
- 2-3 years of experience.
- Proficient in English (B2 or more).
- Strong communication and interpersonal skills.
- Analytical skills; Amazon Search Ads, Amazon DSP.
- Ability to use Microsoft Office for various tasks (Excel, PowerPoint...).
Estimated Salary: $80,000 - $110,000 per year
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