paid media specialist
hace 2 semanas
Paid Media Manager Role Overview
About Adapt Adapt, a Welocalize company, is a leading digital performance marketing agency with a unique culture celebrating difference and embracing diversity. As a Paid Media Manager, you will play a key role in developing strong relationships and shared ethos, while benefiting from a wide range of career opportunities, training, and flexibility.
At Adapt, we offer the ability to drive true business change across a range of clients, from local-sized businesses to global cross-market leaders. With B2B, e-commerce, and brand-led clients across all verticals, we provide dynamic and diverse challenges that foster creativity, innovation, and comprehensive industry knowledge.
Main Responsibilities:
- Build and optimize campaigns across multiple paid media platforms, working closely with client teams and Account Managers.
- Optimize paid media campaigns towards client goals, reporting on campaign results against customer objectives on a weekly basis.
- Add value to the planning and delivery of paid media work by identifying opportunities for performance improvements.
- Implement accurate work as agreed with the Paid Media team, owning the day-to-day delivery of paid media work against customer objectives.
- Understand and explain best practice setup requirements for relevant paid media platforms, influencing best practice sharing.
Requirements:
- 3-5 years of hands-on experience in building and optimizing campaigns across Paid Search, Paid Social, and Programmatic Advertising.
- Demonstrable experience in Paid Media tools like Google Ads, Microsoft Ads, Meta, and LinkedIn Ads, as well as programmatic platforms like DV360, The Trade Desk, Crite, and YouTube.
- Comfortable with numbers and Excel, with knowledge and experience of performance analysis and creating high-level and in-depth reports.
- Advanced English knowledge.
As a Paid Media Manager, you will be joining a remote-first structure with a unique culture that celebrates difference and embraces diversity. We pride ourselves on impact and innovation, making a real difference to our clients' results and striving to be at the forefront of media buying.
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