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Head of Brand Marketing Events Strategist
hace 2 meses
We are seeking a seasoned professional to lead our brand marketing events team. As the Head of Brand Marketing Events, you will be responsible for developing and executing large-scale brand events that drive revenue and expand our audience.
Key Responsibilities:- Manage three to four large brand activations annually, including our branded in-person conference, ensuring on-time delivery and within budget guidelines.
- Partner with other marketing teams to develop, test, and launch joint messaging, ensuring campaign alignment across marketing campaigns and sales motions.
- Create campaigns and messaging that capture the hearts and minds of our users, connecting the emotional values of our audiences to the functional purpose of our products.
- Measure, analyze, and report on the success of campaigns in terms of business impact.
- Build and execute the strategy for partner marketing, making a market for the Semrush App Center across organic channels and supporting ad campaign launches with additional push.
- Manage relationships with key global vendors that will execute the strategy and concepts the internal team would provide.
- Build and manage brand campaigns budget, meeting with finance team and stakeholders to report and update on the spend and outcomes.
- 10+ years of experience in strategy and tactics for brand events, both hands-on and as a team lead.
- Demonstrated success in overseeing or creating rich and relevant brand event experiences.
- Highly creative, hands-on leader who embraces ambiguity and defines a way forward.
- Strong results-based mentality, analytical skills, and data-driven thinking.
- Outstanding listening, interviewing, meeting facilitation, storytelling, and writing skills.
- Excellent communicator, building and maintaining solid relationships with all stakeholders.
Semrush is a global IT company developing its own product, a platform for digital marketers. We are committed to creating an inclusive environment for all employees and celebrate diversity. Join us to fire up your career and build the world's leading online visibility management SaaS platform for digital marketers.
