Brand Activation Strategist Alicante

hace 4 semanas


Alicante, Alicante, España Randstad Es A tiempo completo

About PMI
We're transforming our business and building a smoke-free future. Our marketing team feels like a new business, with the expertise of a global brand behind us. We're looking for someone who can drive our commercial transformation.

Your Role
As Brand Activation Field Specialist, you'll contribute to developing and executing a strategic brand activation deployment plan. You'll engage with city community leaders, select and activate HORECA venues, and deploy brand experiences in IQOS stores and third-party venues.

Your Responsibilities
- Be local ambassador of the IQOS brand at territory level
- Ensure proper engagement, contractualization, and activation of legal age meeting points
- Deploy brand experiences in IQOS stores, HORECA, and third-party venues
- Follow and execute seasonal brand activation plans
- Manage agencies' briefing and relationships, budget controlling, and data analysis

Requirements
- University degree in Marketing, Business or similar
- Fluency in English (at least C1)
- Previous experience in commercial and brand activities or projects
- Good knowledge of the assigned territory (Alicante)
- Around 2-5 years of similar experience
- Advanced understanding of Microsoft Office
- Ability to work under targets and with deadlines
- Ability to manage multiple projects in a fast-paced environment
- Availability to work during weekend and night shifts
- Valid EU work permit and driving license held for at least 1 year

Benefits
We offer a competitive salary: approximately €30,000 - €50,000 per year, depending on your experience. Randstad Es is an equal opportunities employer.



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