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Digital Marketing Strategist
hace 2 meses
Marketing Manager Role Overview
We are seeking a highly skilled Marketing Manager to lead our marketing efforts and drive brand success. The ideal candidate will have a strong background in paid social media and a proven track record of managing successful direct response social media campaigns.
Key Responsibilities
- Oversee and manage daily operations of paid social media campaigns across platforms such as Meta, TikTok, Snapchat, Twitter, and Pinterest.
- Develop, optimize, and scale campaigns for various brands, ensuring ROAS targets are met.
- Continuously test and refine targeting strategies, ad creatives, landing pages, and other approaches to improve the performance of app-based campaigns (both Android and iOS).
- Regularly evaluate campaign performance metrics and KPIs to gauge success and ensure they align with business goals.
Requirements
- Native or fluent in Russian (both spoken and written) and fluent in English (C1+ level).
- A degree in Marketing or a related field is highly advantageous.
- At least 2 years of experience in Paid Social Media, particularly with Facebook Ads and mobile social campaigns.
- Previous experience in Forex, Fintech, Financial Services, or Marketing Agencies.
- Proven track record of managing successful direct response social media campaigns.
- Strong analytical skills with the ability to interpret data and utilize reporting tools effectively.
- Proficient in Mobile Measurement Partners (MMPs) such as Appsflyer, Adjust, etc.
- Thorough technical knowledge of social media buying platforms, including Meta, TikTok, Twitter, Pinterest, Snapchat, and LinkedIn.
- Hands-on experience with setting up, troubleshooting, and optimizing paid social media campaigns.
- Skilled in reporting, tracking, and drawing insights from campaign data.
- High level of initiative, autonomy, enthusiasm, and reliability.
What We Offer
- Work remotely with a diverse, international team.
- Company-provided equipment (laptop, headset, etc.).
- Access to Udemy Business with unlimited courses.
- Opportunities for professional growth and development in a fast-paced environment.
- Exposure to cutting-edge technologies and modern business practices like Agile.
