Customer Marketing Manager On Trade Specialist

hace 2 días


Barcelona, Barcelona, España Bacardi-Martini A tiempo completo

Key Responsibilities:

  1. Develop and Implement Trade Marketing Strategies: Collaborate with cross-functional teams to design and execute trade marketing plans that align with brand strategy and drive business growth.
  2. Customer-Centric Approach: Utilize shopper and guest insights to inform trade marketing decisions and deliver seamless customer experiences.
  3. Standardization and Consistency: Ensure 70% of trade marketing execution comes from Channel Marketing toolkits from F26, while identifying areas for improvement and adapting toolkits as needed.
  4. Brand Leadership: Serve as the Customer Marketing lead for priority brands, providing expertise on trade and ATL marketing choices and working closely with Consumer Marketing.
  5. Contribution to IAP Cycle: Bring a shopper, guest, customer, and brand perspective to trade marketing discussions and collaborate with cross-functional teams to deliver results.
  6. ROI Maximization: Set clear objectives for A&P investments and evaluate their effectiveness in a timely manner, including GTN spend.
  7. A&P Budget Management: Oversee A&P budgets, including phasing and invoice/PO processes, to ensure efficient use of resources.
  8. Activation Execution: Work closely with Activations Managers to ensure flawless execution in Key Cities and Hotspots.


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