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Global Brand Director

hace 2 meses

RivasVaciamadrid, Madrid, España Deoleo A tiempo completo
About Deoleo

We are a multinational company with a presence in various locations around the world, including Italy, North Europe, the USA, Canada, Mexico, and India. Our headquarter is based in Madrid, Spain.

As the world's largest olive oil company, we have a portfolio of leading brands such as Bertolli, Carapelli, Hojiblanca, Carbonell, and Koipesol. We bottle our oil in Spain and Italy and distribute our brands globally, from Australia to Alaska.

Our mission is to inspire everyone involved in olive oil to make a positive difference every day. Our vision is to lead olive oil into a sustainable future, enabling all our stakeholders to commit to a process of adding value to olive oil, from the tree to the table.

Your Opportunity with Us

We are seeking an experienced and talented professional to join our team as a Global Brand Director for Bertolli in our Global Headquarter in Rivas-Vaciamadrid.

Key Responsibilities
  • Develop and manage communication and media plans, making strategic investment decisions.
  • Establish synergies with different countries through the instruments defined by the Marketing Global Team.
  • Take responsibility for the main KPIs of the different brand/market combinations and Bertolli as a whole.
  • Communicate continuously with Business Units.
  • Co-lead and coordinate the strategy of the Bertolli brand, ensuring global coherence and local relevance, in collaboration with marketing leaders and the Bertolli Brand Coalition.
  • Support the development of fundamental branding, including Brand Ambition, Consumer Target, Brand Positioning, Communication, Visual Identity, Pricing, Innovation, and other elements of the marketing mix.
  • Support the development of Bertolli brand innovation projects, identifying key global platforms to be developed and elevating the camera to have fewer and bigger projects.
  • Ensure brand consistency across key countries.
  • Participate actively in the Deoleo Global Steering Committee and Marketing Leadership Team, embodying the collaborative approach of the Deoleo marketing community.
  • Lead or participate in one specific transversal project per year, contributing to the overall marketing community, working together with the CM&IO KPIs:
    • Bertolli growth trend and penetration.
    • Bertolli 3-Year Strategic Plan Delivery.
    • Innovation Pipeline Fulfillment.
    • Market Share and GM contribution fulfillment.
    • Leadership of the Brand Coalition of Bertolli, working together with the Chief Marketing Officer and Brand Coalition Team Members.
    • Support Bertolli marketing teams in countries (not just Brand Coalition members).
    • Development of the Bertolli marketing mix (Brand Fundamentals development), especially:
  1. Support in the development of the brand's innovation projects.
  2. Lead the communication platform development.
Requirements
  • University Education with a Degree or equivalent qualification, post-graduate marketing qualification desirable.
  • Proven expertise and wide-ranging experience of Strategic Marketing (specifically communication & innovation) at a senior level in a FMCG global organization.
  • Strong business acumen and preferably marketing experience in global consumer brands.
  • Experience functioning effectively in a senior-level environment, able to operate effectively with senior managers within the Company.
  • High level of Consumer Marketing knowledge.
  • Desirable: experience in the USA.
  • Proven ability to think strategically and able to translate global marketing vision and strategies into a compelling vision and story at local and BU level.
  • Able to work with competing goals and resource priorities; able to build partnership and working collaboratively with others to meet common targets.
  • Be 'Inspiring' across diverse, multiple markets.
  • Demonstrate ability to Influence/Persuades others, great communication skills in using compelling arguments to gain the support and commitment of others.
  • Cross-cultural awareness and ability to work with very different cultures.
  • Fluent in spoken and written English. Second/third European language an advantage.
Our Benefits
  • DEOLEO Welcome basket, with some of our key products & brands.
  • DEOLEO Live Green digital tour with specific focus on bringing life to our end-to-end processes (from harvest to bottle).
  • DEOLEO Employee platform discounts with lots of offers to get discounts in hotels, supermarkets, car insurance, etc...
  • Access to our Deoleo Learning Academy where you can experience the power of inspirational online assessments and courses.
Our Values
  • Leadership: We lead the way and empower everyone to get the job done, no matter the position or level in DEOLEO.
  • Diversity: We work in a place where everyone can fit-in, embracing everyone's contribution.
  • Sustainability: We act in the best interest of Olive Oil's sustainable future.
  • Resilience: We can adapt and react with speed without losing focus on the results.