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About this role:
As a key member of the Bacardi-Martini On-Trade team, you will play a crucial role in driving business growth and delivering commercial objectives. Your focus will be on implementing effective strategies to maximize Bacardi's performance at On-Trade customers in your region.
Key responsibilities:
- Commercial Planning: Develop and execute commercial plans that deliver against customer programs agreed in the Country Integrated Activity Plan (IAP) specific to the On-Trade customers.
- Negotiation and Partnership Building: Negotiate with Point of Sale stakeholders to deliver Distribution & Visibility targets, fostering strong relationships and driving business growth.
- Brand Activation: Drive the use of Picture of Success and approach to activate Bacardi brands, influencing consumers at the point of purchase and driving sales.
- Market Analysis and Strategy: Identify opportunities and develop strategies to maximize Bacardi's performance at On-Trade customers in your region, achieving value creation.
- Performance Monitoring: Continuously monitor and evaluate the effectiveness of implemented strategies, making adjustments as needed to ensure optimal results.
