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Account-Based Marketing Strategist

hace 2 meses

Madrid, Madrid, España Cabka Group A tiempo completo

About Cabka Group

Cabka Group is a leading provider of innovative solutions for the shipping industry. We specialize in transforming plastic waste into reusable transport packaging, revolutionizing the way goods are transported around the world.

Our Mission

We are committed to creating a sustainable future by developing clever and transformative solutions that benefit both our customers and the planet. Our success is measured by the impact we make on our clients' businesses and the environment.

Job Summary

We are seeking an experienced Account-Based Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and shaping our customer experience, setting new standards for customer engagement and satisfaction.

Key Responsibilities

  • Collaborate with the Marketing Director to define and execute a multichannel ABM/X strategy, driving revenue growth and meeting opportunity targets.
  • Lead the design and development of end-to-end full-funnel ABM/ABX programs, ensuring seamless customer journeys.
  • Plan, manage, and optimize multi-channel ABM and paid media campaigns, focusing on conversion rates and acquisition/activation costs.
  • Shape the go-to-market strategy in collaboration with other key members of the marketing team, ensuring alignment with sales priorities.
  • Identify, build, and maintain target accounts according to company priorities, defining and executing playbooks for the SDR team.
  • Collaborate with peers to align ABM campaigns with other ongoing online/offline initiatives, measuring and reporting on campaign performance.
  • Manage agencies/partners involved in activation of digital channels, ensuring efficient processes and personalized engagement.

Requirements

  • Experience in leading B2B demand generation and acquisition programs for technical audiences and complex sales.
  • Strong project management and organizational skills, with expertise in analyzing data to evaluate campaign effectiveness.
  • Proven expertise in developing repeatable marketing and sales funnels to achieve revenue goals through enhanced collaboration.
  • Craft personalized content addressing target accounts, pain points, and needs, with proficiency in implementing and utilizing marketing technology and automation tools.
  • Strong skills in paid social media campaigns, Hubspot CRM, Sales, Marketing Hub, and ABM platforms, with excellent communication skills in English.