Digital Operations Lead
hace 2 días
We are seeking a Digital Operations Lead to join our Immunology team in Madrid, Spain. As a key member of our team, you will drive the transformation of our omnichannel, data-driven Go-to-Market model and customer-facing interactions.
Key Responsibilities- Create, monitor, optimize, and report on multichannel campaigns using Sales Force Marketing Cloud.
- Implement lead scoring practices to enhance conversion rates.
- Conduct A/B tests to improve key metrics: open rates, clicks, leads, conversions.
- Map, update, and implement marketing automation and lead generation processes.
- Train marketing colleagues and field teams on digital marketing best practices.
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.
We don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work.
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