Analytics Solutions Architect

hace 1 semana

Madrid, Madrid, España Incubeta Africa Jaco Lintvelt Incubeta Africa Incubeta International A tiempo completo
About Incubeta

Incubeta is a leading digital marketing consultancy with a focus on technology, data, and innovation. Our team of specialists builds solutions that leverage the power of technology, the truth of data, and the spark of human creativity. We help businesses, agencies, and publishers get the most from digital for their organization.

Our Expertise

We have extensive experience in deploying digital marketing solutions across the Google Marketing Platform. Our team addresses ad tech infrastructure, data management, integration, and media management, providing clients with relevant and up-to-date digital marketing services and consultancy. As a global partner of leading digital technology, media, and creative specialists, we offer end-to-end digital advertising services and media solutions.

Role Overview

We are seeking a skilled Analytics Solutions Architect to support our analytics team and clients by providing technical expertise and solutions. Your responsibilities will include ensuring efficient and accurate implementation of solutions, conducting quality assurance processes, and mentoring team members to enhance their technical proficiency.

Key Responsibilities
  • Develop and implement analytics features, including configuring and implementing web analytics platforms, app analytics, and tag management solutions.
  • Utilize industry-standard best practices to implement first-party data solutions, such as Consent Mode, Enhanced Conversions, and Conversion APIs.
  • Define and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking.
  • Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging.
  • Conduct QA processes to ensure accurate data capture and reporting, using debugging techniques and tools.
  • Develop tracking plans, define KPIs, and ensure proper analytics tool implementation across websites and apps.
  • Meet project timelines and conduct thorough QA checks for event tracking, data accuracy, and conversion pixels.
  • Educate clients on using analytics tools and interpreting reports in platforms like GA4 and Adobe Analytics.
  • Mentor team members in setting up and utilizing analytics tools, including custom events, funnels, and conversion tracking.
  • Document analytics implementations, tracking strategies, event schemas, data layer specifications, and custom dimensions/metrics related to individual client projects and deliverables.
  • Create strategic analytics roadmaps, outlining implementation phases, measurement frameworks, and future enhancements.
Requirements
  • 4-7 years of analytics or technical solutions experience.
  • Analytics Tools and Platforms: Google Analytics, Adobe Analytics, SQL, Python, Tableau, and Power BI.
  • Cloud Platforms: Familiarity with AWS, Azure, or Google Cloud is considered a plus.
  • Ability to convey complex technical information effectively.

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