Digital Innovation Strategist
hace 2 semanas
We are seeking a highly skilled and innovative professional to join our Strategy Unit as a Digital Innovation Expert. In this role, you will be responsible for promoting the digital transformation of the company, inspiring internal and external stakeholders, and building and activating the digital engagement strategy.
Key Responsibilities- Promote the digital transformation of the company in an innovative and creative way, ensuring the contribution of value.
- Inspire internal and external stakeholders in digital ambition, based on the company's strategic decisions.
- Accountable for building and activating the digital engagement strategy in the affiliate for allocated customer groups, and product owners for the transversal capabilities assigned.
- Identify the key channels for Roche Spain and ensure their creation prior to the implementation of specific initiatives.
- Measure the impact of all activities carried out in digital channels and define standard metrics that allow assessing the return of the actions.
- Integrate multi-channel metrics in the company's business reports.
- Ensure and implement omni-channel actions based on the customer's profile.
- Explore and experiment digital innovation to improve the new engagement model including digital health solutions.
- Promote the co-creation of digital solutions with internal and external stakeholders.
- Participate in multidisciplinary projects on the global network.
- University degree.
- Desirable Master in e-Business or Marketing.
- High level of English.
- Minimum 3-5 years of experience in digital environments and omnichannel project management.
- Specific knowledge of the area of expertise for which you have been hired (content marketing, social media marketing, digital analytics, inbound marketing, monitoring and analysis of results).
- Knowledge and experience in the creation, implementation and monitoring of multi-channel digital projects.
- Knowledge of the most common digital tools and platforms and search for trends.
- Knowledge in multichannel stock analysis through digital analytical tools and BI.
We offer competitive compensation and excellent social benefits like flexible work schedule and home office policies, medical insurance, pension plan, allowances for marriage and birth, training related to your career development, gym, meal allowance, flexible remuneration scheme with its fiscal advantages and other benefits.
We are passionate about improving the lives of patients and are fearless in both decision and action. We believe that partnering with health systems around the world can create value for patients, society and for Roche.
We are uniquely positioned to realize truly integrated health solutions across pharmaceuticals, digital health and big data solutions; positioning us as a key partner for personalized, sustainable healthcare everywhere.
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