Digital Innovation Strategist

hace 4 semanas

Madrid, Madrid, España Roche A tiempo completo
About Roche

Roche is a leading research-focused healthcare group with over 100,000 people across 100 countries. We're passionate about improving the lives of patients and are fearless in both decision and action.

Job Description

We're seeking a talented individual to join our Strategy Unit as a Digital Innovation Expert. In this role, you'll be responsible for promoting the digital transformation of the company in an innovative and creative way, ensuring the contribution of value.

Key Responsibilities:

  • Promote the digital transformation of the company in an innovative and creative way, ensuring the contribution of value.
  • Inspire internal and external stakeholders in digital ambition, based on the company's strategic decisions.
  • Accountable for building and activating the digital engagement strategy in the affiliate for allocated customer groups, and product owners for the transversal capabilities assigned (services, channels or touchpoints).
  • Identify the key channels for Roche Spain and ensure their creation prior to the implementation of specific initiatives.
  • Measure the impact of all activities carried out in digital channels and define standard metrics that allow assessing the return of the actions.
  • Integrate multi-channel metrics in the company's business reports.
  • Ensure and implement omni-channel actions based on the customer's profile.
  • Explore and experiment digital innovation to improve the new engagement model including digital health solutions.
  • Promote the co-creation of digital solutions with internal and external stakeholders.
  • Participate in multidisciplinary projects on the global network.

Requirements:

  • University degree.
  • Desirable Master in e-Business or Marketing.
  • High level of English.
  • Minimum 3-5 years of experience in digital environments and omnichannel project management.
  • Specific knowledge of the area of expertise for which you have been hired (content marketing, social media marketing, digital analytics, inbound marketing, monitoring and analysis of results...).
  • Knowledge and experience in the creation, implementation and monitoring of multi-channel digital projects.
  • Knowledge of the most common digital tools and platforms and search for trends.
  • Knowledge in multichannel stock analysis through digital analytical tools and BI.

We offer competitive compensation and excellent social benefits like flexible work schedule and home office policies, medical insurance, pension plan, allowances for marriage and birth, training related to your career development, gym, meal allowance, flexible remuneration scheme with its fiscal advantages and other benefits.

We're passionate about partnering with health systems around the world to create value for patients, society and for Roche. We're uniquely positioned to realize truly integrated health solutions across pharmaceuticals, digital health and big data solutions; positioning us as a key partner for personalized, sustainable healthcare everywhere.

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