Digital Innovation Strategist

hace 3 días


Madrid, Madrid, España F. Hoffmann-La Roche Gruppe A tiempo completo

At Roche, we are passionate about transforming patients' lives, and we are bold in both decision and action - we believe that good business means a better world.

We foster diversity, equity, and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people's varied healthcare needs.

We are seeking a Digital Innovation Strategist to promote the digital transformation of the company in an innovative and creative way, ensuring the contribution of value. The ideal candidate will inspire internal and external stakeholders in digital ambition, based on the company's strategic decisions.

The successful candidate will be accountable for building and activating the digital engagement strategy in the affiliate for allocated customer groups, and product owners for the transversal capabilities assigned (services, channels, or touchpoints). They will identify the key channels for Roche Spain and ensure their creation prior to the implementation of specific initiatives.

The Digital Innovation Strategist will measure the impact of all activities carried out in digital channels and define standard metrics that allow assessing the return of the actions. They will integrate multi-channel metrics in the company's business reports and ensure and implement omni-channel actions based on the customer's profile.

The ideal candidate will have a high level of English, a university degree, and minimum 3-5 years of experience in digital environments and omnichannel project management. They will have specific knowledge of the area of expertise for which they have been hired (content marketing, social media marketing, digital analytics, inbound marketing, monitoring, and analysis of results).

The successful candidate will have knowledge and experience in the creation, implementation, and monitoring of multi-channel digital projects. They will have knowledge of the most common digital tools and platforms and search for trends. They will also have knowledge in multichannel stock analysis through digital analytical tools and BI.

We are looking for a candidate with innovation, influence, and communication skills, analytical capacity, partnership and collaboration skills, and strategic capacity and planning skills.



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