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Global Product Marketing Communication Manager
hace 2 meses
**Job Title:** Global Product Marketing Communication Manager
**Job Summary:** We are seeking a highly skilled Global Product Marketing Communication Manager to join our team at Signify. As a key member of our marketing team, you will be responsible for creating comprehensive product communication strategies and new product introduction playbooks for our projects.
**Key Responsibilities:**
- Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions.
- Implement a consumer-centric approach, ensuring that consumer needs and insights are at the forefront of decision-making.
- Ensure that product messaging is clear, targeted, and aligned with overall business objectives.
- Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market.
- Leverage consumer insights, transforming them into benefits, to create the positioning of our products to drive engagement and sales.
- Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences.
- Develop marketing assets that effectively communicate these selling lines, leading to increased sales and market share.
- Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets.
- Identify direct competitors to reveal strengths and weaknesses in relation to our products.
**Qualifications:**
- Highly skilled marketeer with over 10 years of experience in product marketing positioning and creating sales-driven product communication for growth.
- Experience creating Amazon content is a plus.
- Proficiency in translating very technical product specifications into consumer benefits and creating a communication strategy for products that can be applied to a vast product portfolio in several regions.
- Experience in delivering communication playbooks for new product introductions.
- Understanding of the full marketing mix, including product positioning, product management, distribution channels, price tiers, and competition.
- Fluency in English is mandatory.
**Preferred Industries:** FMCG, home goods, consumer electronics, appliances.
