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Paid Social Media Strategist

hace 2 meses

Madrid, Madrid, España BYD Europe A tiempo completo
About the Role

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

Key Objectives and Responsibilities
  • Develop and execute social media plans for the Spain marketing team
  • Optimize and report on all campaigns, sharing results with the wider team
  • Work with the creative team to ensure best practice creative is used
  • Assist with quarterly and annual planning of marketing budgets
Key Results
  • Web traffic and leads driven by media campaigns
  • Increasing engagement and performance of social media campaigns
  • Improving brand awareness and image of BYD in Spain
The Ideal Candidate

We are looking for a Paid Social Media Strategist to lead the strategic and tactical execution of paid social campaigns. You will ensure the paid social media strategy is executed, implementation and optimization goals are achieved, and client's targets are met as efficiently as possible. Campaigns will be a mix of branding and direct response. You will work with partners including Meta, LinkedIn, and TikTok.

The ideal candidate will enjoy working with data and have very strong attention to detail. They will be a team player who is keen to learn and is results-driven. They will be ready to take responsibility for the effective implementation of activity within their accounts and be eager to share their knowledge with the wider team and be an effective mentor and role model to their team.

Requirements
  1. University Degree in Marketing, Sales, or commercial disciplines
  2. Effective and fluent communicator in English and Spanish
  3. Excellent Microsoft Office skills
  4. Experience in social media planning and execution of 360 campaigns
  5. Understanding of media market and key media owners, Meta, and TikTok
  6. Knowledge of current digital media landscape and ability to optimize performance campaigns
  7. Customer-oriented mindset
  8. Excellent communications and interpersonal skills
  9. Able to prioritize and work proactively with efficient time management skills
  10. Resilient and open-minded
  11. Results-oriented, able to work to deadlines, hands-on approach, motivated to get results
  12. Connected with our Mission and a more sustainable Future
What We Offer
  • Performance and experience-based competitive remuneration
  • Department & company-wide team-building events
  • An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy