Social Media Marketing Manager
hace 1 día
We are seeking a highly skilled and experienced Social Media Manager to join our team at IQ. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our branding and AI narrative.
Key Responsibilities- Develop and implement a comprehensive social media strategy aligned with our branding and AI narrative.
- Actively manage our social media accounts, creating and scheduling daily posts, engaging with followers, industry influencers, and partners/projects in the industry to build relationships and increase visibility and impressions.
- Live-tweet during important events, trending news, product launches, and announcements.
- Monitor and analyze social media metrics, adjusting strategies for optimal performance.
- Develop and implement marketing funnels and content strategies that align with the overall marketing goals of the company.
- Manage and develop our social media accounts (LinkedIn, Telegram, Instagram, Facebook, etc.).
- Establish and maintain relationships with media outlets to ensure positive coverage and effectively manage inquiries or crisis situations.
- Analyze the effectiveness of communication and marketing strategies.
- Content Creation:
- Produce engaging, informative, and shareable content about the space utilizing our dapps to showcase our products.
- Create social media threads and contents explaining current trends, project updates, and market analysis.
- Design eye-catching graphics, GIFs, and short video clips optimized for social media.
- Develop and maintain a consistent brand (AI narrative) voice across all social media communications.
- Creation and management of content that resonates with the target audience, including blog posts, articles, videos, and other content.
- Creation of a content plan based on statistics from the previous period.
- Community Management:
- Foster a vibrant community around our project and narrative.
- Respond to inquiries on social media, comments, and messages promptly and professionally.
- Organize and host social media discussions on relevant topics.
- Identify and engage with key opinion leaders and potential partners in the crypto space.
- Trending and Growth:
- Stay on top of trending topics in the forever evolving blockchain space.
- Collaborate with the marketing team to align social media efforts with broader marketing campaigns.
- Education and Awareness:
- Create educational content to help newcomers and experts in the space understand our narrative and the IQ ecosystem.
- Develop campaigns to raise awareness about important issues in the crypto space utilizing our dapps/products.
- Have managed large-sized crypto/blockchain social media handles of more than 500k+ followers with organic growth and impressions.
- 5+ years of experience in social media management, preferably in the cryptocurrency or tech sector.
- Proven track record of growing and engaging social media audiences with previous projects' social media handle as well as your own.
- Expert level of understanding in how social media works, especially in the field of blockchain and key opinion leaders.
- Genuine passion and interest of growing social media handles.
- Deep understanding of blockchain technology, cryptocurrencies, and the overall digital asset ecosystem.
- Excellent writing skills with the ability to explain complex topics in simple terms.
- Strong visual design skills and experience with graphic design tools.
- Up-to-date knowledge of social media best practices, features, and algorithm changes.
- Ability to work in a fast-paced environment and adapt to the 24/7 nature of the crypto market.
- High level of English from C1 and above, good communication skills.
- In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Experience with analytics tools (Google Analytics, Facebook Insights, Hootsuite, Sprout Social, etc.).
- Skills in working with advertising tools (Facebook Ads, Google Ads, LinkedIn Ads, etc.).
- Ability to create high-quality and original content, including texts, images, videos, and infographics.
- Understanding the principles of marketing funnels.
- Familiarity and relations with crypto social media culture and key influencers.
- Experience with video editing and animation tools.
- Understanding the trend of memeification as well as the idea of degenification in the space.
- Knowledge of additional languages.
- Competitive salary and potential for token-based incentives.
- Remote-friendly work environment.
- The opportunity to scale a rapidly growing crypto project at a pivotal stage in its development.
- A chance to significantly impact the evolving landscape of decentralized knowledge and AI.
- A supportive, passionate, and driven team environment.
- Flexibility to work remotely from anywhere in the world.
- Access to useful tools to assist (if requested and needed).
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