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Content Strategist

hace 2 meses

Barcelona, Barcelona, España Semrush A tiempo completo

About the Role

We are seeking a highly skilled Content Strategist to join our team at Semrush. As a Content Strategist, you will play a key role in developing and executing a content marketing strategy that aligns with our company's goals and objectives.

Key Responsibilities

  • Develop campaign strategy, messaging, and concepts that match our brand's customer personas
  • Create customer journey maps and outline content assets for each marketing campaign
  • Manage content creation for developing the marketing funnel and supporting team projects
  • Work closely with campaign managers and channel owners for smooth coordination and campaign execution
  • Elaborate and execute a content marketing strategy for a department, aligning it with our company's content strategy
  • Audit existing content and analyze competitors' tactics to identify areas for improvement
  • Monitor key metrics and analyze content performance
  • Use AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms

Requirements

  • Experience in managing content and developing strategies across multiple marketing channels
  • Experience using AI tools for content creation and optimization
  • Strong understanding of AI prompting engineering to achieve a consistent content output
  • Able to manage and deliver several projects in parallel
  • Good understanding of the diverse needs of customers across different funnel stages
  • Combination of marketing and editorial mindset with strong client-facing skills
  • Great analytical skills and ability to make data-driven decisions
  • Significant SEO knowledge
  • Excellent communication skills, both written and verbal
  • Quick learner with excellent problem-solving skills
  • Excellent writing and editorial skills

Preferred Qualifications

  • Native English speaker
  • Mix of B2B and B2C experience
  • Empathy and curiosity
  • Share our common values: Trust, Sense of Ownership, and Enthusiasm for Constant Change