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Senior Marketing Manager
hace 2 meses
About the Role
We are seeking an experienced Senior Marketing Manager to drive marketing programs and commercial execution for the Southern Cluster Europe region. This role will be responsible for ensuring the implementation of new digital channels and operating within the Southern Cluster structure alongside other stakeholders.
Key Responsibilities
- Establish and lead regional strategy and business focus areas, ensuring country alignment to regional strategy and priorities.
- Own launch execution readiness, effectiveness, and compliance, identifying root causes behind gaps in new launch performance and driving enhancements to plans.
- Analyze cluster and country business performance and recommend enhancements or corrective actions to plans and capabilities.
- Lead cluster-wide activities, such as campaigns, congresses, peer-to-peers, and market development, to drive profitable revenue growth.
Requirements
- Act as primary Southern cluster contact point for marketing Europe.
- Articulate cluster needs, Voice of Customer (internal/external), and market intelligence to GBU and/or to relevant regional/country stakeholders.
About Baxter
Baxter is a leading company in the kidney care space, with a nearly 70-year legacy in acute therapies and home and in-center dialysis. We are committed to providing best-in-class care to our patients and are seeking a talented Senior Marketing Manager to join our team.