Brand Marketing Director

hace 4 semanas


Barcelona, España Preply A tiempo completo
Unlock Human Potential through Learning

At Preply, we're on a mission to empower learners and tutors to achieve their goals through language learning. As our Brand Marketing Director, you'll play a crucial role in driving our brand's growth and success globally.

Key Responsibilities:
  • Partner with our Chief Brand Officer and senior stakeholders to elevate our brand's presence across multiple channels, including marketing, product, and sales.
  • Develop and implement a comprehensive brand measurement framework to track media impact and inform budget allocation decisions.
  • Lead a cross-functional team to define success metrics for our campaigns and develop a campaign/production calendar to ensure alignment with organizational goals.
  • Build and evolve a team of content creators, social media managers, and campaign managers.
  • Define the global technology stack for Communications management and measurement, including media intelligence, influencer research, and social media planning.
  • Drive innovation in new and existing channels to effectively reach our audience through content and collaborations that support our brand's core value propositions.
Requirements:
  • Minimum 10 years of experience in marketing, with a focus on content strategy and data analysis.
  • Proven track record of managing a team for at least 4+ years.
  • Strong creative thinking and problem-solving skills, with a passion for driving growth through content marketing.
  • Exceptional communication and presentation skills, with the ability to tell a compelling story.
  • Strong organizational skills, with the ability to multi-task and manage priorities.
What We Offer:
  • An open, collaborative, and dynamic work environment.
  • A generous monthly allowance for lessons on Preply.com, Learning & Development budget, and time off for self-development.
  • A competitive financial package with equity, leave allowance, and health insurance.
  • Relocation package for those who need it.
  • Access to free mental health support platforms and wellness and gym centers throughout Spain.

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