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Digital Transformation Leader
hace 2 meses
We are seeking a seasoned professional to spearhead our digital transformation journey as the Head of Digital Strategy. Reporting directly to the VP of Digital Commercial Excellence, you will be the driving force behind our digital and marketing transformation strategy.
This pivotal role involves strategic leadership, team development, and implementation of a cutting-edge digital marketing technology roadmap to enhance our customer experience.
Your Key Responsibilities- Directly report to the Vice President Digital Commercial Excellence to drive digitally-enabled marketing strategies to drive business growth.
- Architect and execute the marketing digital strategy, aligning with the company's broader digital vision and marketing objectives to shape innovative digital initiatives.
- Conceptualise and launch cutting-edge digital marketing products that meet business objectives and enhance customer experiences, fostering an inclusive approach to digital innovation.
- Build and inspire a diverse, global team of Solution Architects and Business Analysts, creating an environment that values different perspectives, collaboration, and operational excellence.
- Champion the integration of data-driven, digital technologies and practices within marketing processes, driving efficiency and scalability.
- Strategically manage financial resources, overseeing both CAPEX and OPEX for your area of responsibility, including initial investments and ongoing operational costs.
We are looking for a proven track record as a senior operational leader specialising in digital and marketing transformation (10+ years of professional experience).
- Demonstrated success in leading global transformation projects, with expertise in change management, commercial acumen, technical proficiency, and stakeholder engagement.
- In-depth understanding of marketing processes including marketing automation, content management, and web technologies from both business and digital perspectives.
- Proficiency with Salesforce CRM, Salesforce Marketing Cloud, and Drupal.
- Experience managing Digital Asset Management (DAM) programs.
- Passionate about technology and innovation, with a knack for developing creative solutions to enhance business processes and customer experiences.
- Strong communication skills with fluency in English; additional languages are a plus.
- Adept at working in matrix-managed organizations.
- Experience in the consumer goods or food industry is advantageous (not essential).
Halzak is a global organisation with a strong commitment to digital transformation. We offer a flexible location policy across Europe, with home-based work options and frequent travel opportunities.
