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Digital Analyst
hace 2 meses
We are seeking a highly skilled Digital Analyst to join our team at Aire Ancient Baths Copenhagen. As a key member of our analytics team, you will be responsible for developing and maintaining analytical dashboards, optimizing campaign measurements, and ensuring accurate channel attribution.
Key Responsibilities:- Dashboard Development and Maintenance: Design and implement data visualizations using various information sources, including email marketing, paid media, social media, and web analytics. Integrate and utilize analytical tools, such as Hotjar and Mouseflow, for funnel analysis and tracking.
- Campaign Measurement and Optimization: Implement and maintain data layers and tags via Google Tag Manager or other tools. Configure A/B and multivariate tests using Crazy Egg or similar tools, and control UTMs to ensure accurate measurement. Create alerts to monitor strategic KPIs and conduct quantitative and qualitative analysis of dashboards for optimizations.
- Reports and Channel Attribution: Ensure accurate measurement from primary traffic acquisition channels. Control UTMs and define standardized attribution across different channels. Assist in the creation of monthly and annual qualitative reports.
- 1 year of experience in a digital field is required.
- Education: Academic background or professional experience in digital analytics and dashboard creation.
- Technical Skills: Intermediate/advanced knowledge in digital analytics tools, such as GA4, Google Tag Manager, Search Console, Crazy Egg, SEMrush, or similar. Intermediate/advanced knowledge in data integration tools and dashboard creation, such as LookerStudio, Tableau, PowerBI, Supermetrics, or similar.
- Other Skills: Fluent in English and Spanish, both written and spoken. Strong communication skills and the ability to convey vision to various audiences. Organized, able to work according to briefings, with agility and under deadlines. Knowledge of programming languages like Python and process automation tools like IFTTT are desirable.
- Permanent contract.
- Flexible schedule and hybrid work arrangement.
- Gift AIRE experience on your birthday.
- 30% discount on all our services.
- Employee discount for private health insurance.
- A welcoming and inclusive working environment where everyone's opinions and backgrounds are heard and respected.
