Product Lead Core Lab

hace 3 días

Barcelona, Barcelona, España F. Hoffmann-La Roche Gruppe A tiempo completo
Product Lead Core Lab

At F. Hoffmann-La Roche Gruppe, we are seeking a highly skilled Product Lead Core Lab to join our team. As a key member of our organization, you will be responsible for steering the product's journey, guiding the success of a product/solution, and leading the cross-functional team responsible for improving it.

Key Responsibilities:
  • Develop and articulate a clear product vision that aligns with the company's overall strategy and goals.
  • Define a Marketing Plan proposal defining objectives, strategies, initiatives, and tactics for sales teams of the related product/solution.
  • Launch and Business Planning preparation of the related products & solutions.
  • Follow the market trends of the product portfolio you lead through market analyses, understand customer journeys, and identify growth opportunities.
  • Stay abreast of the latest developments and publications, Communities of Practice (CoP), and other essential communications within the CA and E-L scopes related to the products in scope.
  • Development of promotional campaigns in coordination with Global of promotional campaigns. Budget control.
  • Attain exhaustive knowledge of the product's features, clinical applications, and competitive advantages.
  • Capture customer and market feedback and communicate any proposed product improvement to global teams.
  • Adapt or originate technical-commercial documentation, seek out supporting literature, and provide comprehensive materials that aid the product's understanding and promotion.
  • Play a pivotal role in the product monitoring process, working in unison with the quality and regulatory departments to uphold standards and compliance.
  • Provide robust support for technical-commercial matters, including product-specific training, detailed product explanations for selected strategic customers, assistance with product-related queries in tenders, competitive assessments, and handling unique queries not previously documented.
  • Commit to ongoing personal education to master new product features and stay updated on existing product solutions, ensuring deep knowledge and expertise are maintained.
  • While relying on the operational support from the Product Specialists, the Product Lead is the ultimate accountable person for end-to-end product readiness in the internal systems.
Requirements:
  • Experienced marketing professional.
  • Bachelor's Degree in Life Science.
  • Master's Degree/MBA highly recommended.
  • Minimum of 2 years of relevant experience in marketing, sales, or commercial strategy within the healthcare field/IVD market.
  • Proven experience in the Clinical Laboratory (core lab) market is highly valuable, specially in high medical value biomarkers.
  • Proven experience and understanding of analytical and medical protocols, as well as clinical guidelines.
  • Ability to maintain fluid conversations with clinicians and other healthcare stakeholders.
  • Proven technical/scientific product and solutions knowledge of Clinical Laboratory (core lab).
  • Proven track record of developing and executing marketing and commercial strategies, and achieving tangible results.
  • Strong analytical skills to assess business results of marketing tactics, define appropriate metrics/KPIs, and maximize value of marketing investment.
  • Creative thinking with practical capabilities to carry-out experimentation.
  • Ability to prioritize and manage workload in a fast-paced, rapidly changing environment.
  • Demonstrated relationship building and cross-functional teamwork skills.
  • Excellent communication skills and ability to influence senior stakeholders.
  • High level of written and spoken Spanish and English.
About Us:

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity, and diversity.

Roche is an Equal Opportunity Employer.

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