Product Marketing Manager

hace 6 días

Málaga, Málaga, España Canonical A tiempo completo
About the Role

We are seeking a highly skilled Product Marketing Manager - IoT to join our team at Canonical. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue for our IoT portfolio.

Key Responsibilities
  • Develop and execute go-to-market plans for our range of IoT products, including content dissemination planning, campaign development, and product launch planning.
  • Lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
  • Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers.
  • Collaborate with demand generation teams to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
  • Work with other teams to plan events, webinars, and support paid and social media promotion.
  • Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
  • Monitor the competitive landscape to define product positioning that differentiates.
Requirements
  • Passion for IoT and some exposure to the embedded space.
  • Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans.
  • Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams.
  • Conversant in go-to-market strategies and methodologies.
  • Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders.
  • Excellent verbal and written communication skills, strong content marketer.
  • Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality.
  • Growth mindset - someone who is not afraid to think big and take on risk.
What We Offer
  • Fully remote working environment.
  • Personal learning and development budget of 2,000USD per annum.
  • Annual compensation review.
  • Recognition rewards.
  • Annual holiday leave.
  • Parental Leave.
  • Employee Assistance Programme.
  • Opportunity to travel to new locations to meet colleagues at 'sprints'.

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