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Shopper Marketing Manager, Southern Europe Spain

hace 2 meses

Barcelona, Barcelona, España Diageo España Sa A tiempo completo
About Diageo España Sa

Diageo España Sa is a leading premium drinks company with a diverse portfolio of brands, including Johnnie Walker, JB, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose is to celebrate life, every day, everywhere, and we strive to create a culture that values diversity, inclusivity, and respect for all individuals.

About the Role

This is an exciting opportunity to join our Shopper Marketing team in Southern Europe as a Marketing Manager. As a key member of our team, you will play a crucial role in shaping the future of marketing and driving business growth through effective shopper marketing strategies.

Key Responsibilities
  • Develop and deploy brand marketing strategies that define the shopper elements in a consistent and inspirational ecosystem for the consumer/shopper throughout all touchpoints of the path to consumption/purchase.
  • Ensure programs fit channel specificities and can be easily tailored by the customer activation team to meet specific customer needs.
  • Develop award-winning activations and mechanics that trigger purchase of Diageo brands, driving growth for our customers at the same time.
  • Work with the new occasions' mindset to build the best activations and mechanics based on shopper/consumer behaviors per occasion.
  • Inspire our teams and customers around a big idea that will drive growth.
  • Develop first-to-market shopper tools to engage consumers in new ways.
  • Develop a deep understanding of our activation programs to ensure we are continuously evolving and improving.
  • Ensure robust ME is in place to develop a comprehensive understanding of behavior change and corresponding drivers of financial performance.
About You

To be successful in this role, you will need:

  • 5+ years of relevant marketing/customer marketing experience.
  • A proven record in initiating and crafting marketing programs.
  • Strong creative judgment and background in crafting award-winning work.
  • Strong commercial understanding (of our customers and their shoppers).
  • An individual who can get things done within Diageo España Sa and has the impact to influence across a broad network of the organization (all Southern Europe markets).
  • An ability to encourage agencies to deliver phenomenal work and ideally some experience of working with key customers.
  • A strong team-player, passionate for collaboration.
What We Offer

At Diageo España Sa, we offer a dynamic and inclusive work environment that values diversity, inclusivity, and respect for all individuals. We are committed to creating a culture that celebrates our people's unique passions, commitments, and specialist skills. If you are a motivated and creative individual who is passionate about marketing and customer engagement, we encourage you to apply for this exciting opportunity.