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Product Marketing Manager
hace 2 meses
We are seeking a highly skilled Product Marketing Manager to join our Innovation Hub team at Semrush. As a Product Marketing Manager, you will be responsible for managing inbound marketing and lifecycle communications for various products in our Innovation Hub Unit.
Key Responsibilities- Manage and optimize the performance of the product funnel and user journey from activation to conversion retention.
- Ideate and execute new user journey experiments and A/B tests for conversion optimization together with product teams.
- Develop cross-functional partnerships across Product, Product Marketing, Sales, Brand Marketing, and other key teams.
- Drive competitive analysis and marketing research.
- Create customer personas that represent our target customer's characteristics, behaviors, and needs, and so influence and guide messaging and positioning efforts.
- Lead user interviews and translate user feedback into product and marketing improvements.
- Lead marketing materials production: emails, landing pages, videos, banners, and decks – together with design, content, and video production teams.
- 3-5 years of experience in product-driven SaaS companies.
- Proven track record in successful growth product projects.
- Excellent project management skills.
- Cross-collaboration Sales enablement experience.
- Data-driven.
- Exceptional attention to detail.
- A smart relationship-builder.
- Excellent English.
The Innovation Hub is a space within our company where we try new hypotheses, work on new ideas, conduct research, and grow potentially successful products. We have several teams in the Innovation Hub now, each with their own focus, niche, and idea for a product.
About SemrushWe've been developing our product for 15 years and have been awarded numerous accolades, including G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. We are an equal opportunity employer and celebrate diversity, committed to creating an inclusive environment for all employees.
