Growth Marketing Strategist

hace 2 días

Madrid, Madrid, España Ravenpack A tiempo completo
About Us

At Bigdata.com, we're revolutionizing financial decision-making with cutting-edge AI and innovative data sets. Powered by RavenPack, a global leader in data analytics for financial services, we're shaping the future of finance through AI innovation.

Job Overview

We're seeking a data-driven, innovative, and hands-on Growth Marketing Manager to lead our Digital Marketing team in developing growth marketing efforts, focusing on driving customer acquisition, activation, retention, and revenue growth.

Key Responsibilities
  • Lead a team of Digital Marketing Specialists, fostering a collaborative and high-performing environment while supporting their professional development.
  • Define project assignments and strategic priorities for the team, overseeing and evaluating their performance.
  • Provide technical guidance, mentorship, and support, ensuring team members have the tools and knowledge needed for success.
  • Conduct regular one-on-one meetings with team members, documenting progress and feedback in the Performance Management Platform.
  • Offer guidance in areas for improvement to support team members' career path progression.
  • Participate in the recruitment process for new team members as needed, ensuring the continued growth and capability of the team.
Growth Strategy Development & Execution
  • Lead the design and execution of a comprehensive growth strategy focusing on customer acquisition, activation, retention, and revenue.
  • Identify, prioritize, and guide the team in pursuing growth opportunities, including new channels, partnerships, and marketing initiatives.
  • Oversee the development and implementation of a testing framework for rapid experimentation (A/B tests, multi-channel campaigns) to optimize growth.
Channel Optimization & Management
  • Partner with our Sr Social Media Manager to oversee performance across digital marketing channels such as paid search (Google Ads), paid social (LinkedIn and others), email marketing, SEO, and influencer marketing.
  • Monitor, analyze, and optimize key growth channels to ensure ROI and efficiency.
  • Direct the development and optimization of paid advertising strategies, managing budgets, bid strategies, and creative testing.
Customer Journey Mapping & Funnel Optimization
  • Lead efforts to analyze the customer journey to identify friction points and opportunities for improvement.
  • Drive the optimization of the conversion funnel from lead acquisition through to retention and referral.
  • Collaborate with Product, Design, and Engineering teams to improve user experience and increase conversion rates.
Data-Driven Decision Making & Reporting
  • Use analytics tools to track, measure, and report on performance metrics such as conversion rates, LTV (Lifetime Value), CAC (Customer Acquisition Cost), churn, and ARPU (Average Revenue Per User).
  • Provide insights and recommendations based on data to optimize campaigns and drive scalable growth.
  • Present results, insights, and strategic recommendations to Leadership and cross-functional teams.
Experimentation & Growth Hacking
  • Foster a team culture of rapid experimentation and continuous improvement.
  • Lead the team in conducting A/B tests and other growth experiments to uncover new growth levers.
  • Lead initiatives for user segmentation and personalization to increase user engagement and retention.
Retention & Referral Programs
  • Design, develop, and oversee the implementation of strategies focused on increasing customer retention and lifetime value.
  • Develop and optimize referral programs, loyalty programs, or other incentivization schemes to enhance organic growth.
  • Ensure that retention strategies align with overall growth goals, working closely with the marketing and customer success teams.
Key Skills and Qualifications
  • Experience: 5+ years in growth marketing, digital marketing, or performance marketing roles with demonstrated experience in scaling products or services (SaaS).
  • Education: Bachelor's degree in Marketing, Business, Economics, or a related field. A Master's degree or MBA is a plus.
  • Analytical Skills: Strong proficiency in data analysis, using tools like Google Analytics, Mixpanel, HubSpot, or Tableau to make data-driven decisions.
  • Channel Expertise: Deep understanding of key growth channels (SEO, SEM, paid social, content marketing, email marketing, influencer marketing).
  • Optimization & Testing: Experience running A/B tests, multi-variant tests, and conversion optimization experiments.
  • Technical Skills: Familiarity with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and basic knowledge of HTML/CSS is a plus.
  • Growth Hacking Mindset: Strong ability to think creatively and identify unconventional ways to drive growth (growth hacking, viral loops, etc.).
  • Communication Skills: Strong verbal and written communication skills to collaborate effectively across teams and present data-backed recommendations.
  • Adaptability: Ability to work in a fast-paced environment, with the flexibility to pivot strategies quickly when needed.

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