Digital Transformation Manager
hace 6 días
We are seeking a highly skilled Digital Transformation Manager to join our team at Diageo. As a key member of our Connected Consumer Engagement team, you will play a critical role in driving our digital transformation strategy across Southern Europe.
Key Responsibilities- Develop and implement automated consumer lifecycle programs that drive sales conversion, repeat purchase, and advocacy.
- Partner with internal brand, creative, and content agency teams to deliver data-driven and personalized campaigns across CRM channels and paid media.
- Gather and activate consumer data in compliance with local and European data privacy, storage, and security policies.
- Work with our legal, data, and dev teams to build secure data capture forms to support acquisition activities across markets.
- Implement A/B testing strategies to drive higher consumer engagement and sales conversion.
- Champion tracking, tagging, and taxonomy to ensure all activities can be analyzed at ease.
We are looking for a candidate with significant experience in CRM and digital marketing, ideally at a manager level. The ideal candidate should have a proven track record of developing and implementing successful CRM strategies that have driven sales conversion, customer loyalty, and engagement.
Experience in managing automated consumer lifecycle programs, personalized communication campaigns, and data-driven insights to inform strategy is essential. Prior work in similar roles or projects, especially within an international context, either on the client-side or within an agency, will be highly valued.
The ability to navigate and lead projects in a multi-market environment, demonstrating an understanding of diverse consumer behaviors and regulatory landscapes, will distinguish the most qualified candidates. Fluency in English is a must-have, and additional languages would be a plus.
What We OfferWe offer a dynamic and inclusive work environment, with opportunities for professional growth and development. Our team is passionate about delivering world-class experiences and driving growth through digital transformation.
We are committed to celebrating our inclusive and diverse culture, and we welcome applications from candidates with diverse backgrounds and experiences.
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