Marketing Manager
hace 1 día
IE University's Marketing department is seeking a Marketing Manager - Design & Architecture Programs to join its team. This role requires a deep understanding of the Creative Industries, including fields such as architecture, design, interior design, UX, visual arts, fashion, and more, along with strong marketing expertise.
Key Responsibilities:- Develop and implement comprehensive marketing plans specifically for design and architecture programs, aligning with overall strategic goals.
- Work closely with academic departments to understand the unique offerings of design and architecture programs and develop targeted marketing strategies.
- Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for design and architecture programs.
- Manage the marketing budget for design and architecture programs, ensuring efficient allocation of resources to maximize ROI and value generation.
- Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
- Oversee the successful launching of new design and architecture programs, coordinating with relevant stakeholders to ensure smooth execution.
- Monitor and report on the effectiveness of marketing campaigns for design and architecture programs, making data-driven decisions to optimize performance.
- Collaborate with other program marketers to ensure cohesive and integrated marketing strategies across all programs.
- Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
- Foster and strengthen collaborative dynamics between all commercial departments involved in the marketing and selling of design and architecture programs, ensuring alignment and synergy.
- Master's degree from a top university in Architecture, Design, Marketing, or a related field.
- 5+ years of experience in marketing, preferably in higher education or the design/architecture industry.
- Marketing professional experience in an architecture or design studio, or academic study in architecture/design.
- Strong analytical skills and experience with market research and data analysis.
- Excellent communication and interpersonal skills.
- Proven ability to manage budgets and optimize resource allocation.
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