Digital Marketing Specialist

hace 3 días

Málaga, Málaga, España Vodafone A tiempo completo
Job Title: Specialist Digital Marketing

Vodafone Group is launching its new technological HUB (MSH), an international center of excellence dedicated to research and development of technical solutions, such as Secure Networks, 5G and 6G development, Open RAN, IoT, MPN & MEC and UCC for Vodafone Business, platforms and enterprise solutions.

Key Responsibilities:
  • Drive definition of requirements for the newly branded website.
  • Implement new website contents, manage social media calendar and manage VOIS relationship, aimed at increasing engagement and number of followers
  • Assess marketing automation workflows and campaigns, improve processes working in collaboration with Vodafone Business and VOIS.
  • Develop and execute lead nurturing programs to drive customer acquisition and retention.
  • Plan, execute, and optimise multi-channel digital marketing, campaigns including email, social media, SEO, PPC, and content marketing, in alignment with Field marketers and regions.
  • Track and analyse campaign performance to identify areas for improvement.
  • Monitor, analyse, and report on website, campaigns and social media performance metrics and KPIs.
  • Use data to provide insights and recommendations for campaign optimization and overall digital strategy.
  • Implement SEO strategies to improve organic search rankings and drive website traffic.
  • Manage SEM campaigns to maximize ROI and achieve business objectives.
Requirements:
  • 8-10 years experience in marketing automation, digital marketing, or similar.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills.
  • Strong understanding of email marketing best practices and regulations (, GDPR).
  • Strong interpersonal skills and ability to manage variety of stakeholders at all levels.
About Vodafone IoT:

Vodafone IoT is a leading global provider of innovative IoT Connectivity solutions, offering cutting-edge technology and services to empower businesses and organizations worldwide.

With a diverse and dynamic team, we are driving innovation in the IoT industry to create a smarter and more connected world.

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