Global Marketing Director

hace 5 días

Madrid, Madrid, España Amadeus A tiempo completo
Job Title

Director of Global Marketing - Travel Unit

Job Summary

Your purpose as a Global Marketing Director is to drive business growth and customer engagement through innovative marketing strategies. You will lead the central marketing function for all of Amadeus' Travel Unit, defining global marketing activities, developing customer communications, and collaborating with senior stakeholders across the company.

Key Responsibilities
  • Define the Global Marketing Strategy
  • Create and integrate marketing strategies to drive business growth and customer engagement.
  • Develop a marketing playbook with guidelines for events, sponsorships, and communications.
  • Establish a framework for initiatives across verticals, business lines, and regions.
  • Develop the Travel Unit's marketing positioning, value proposition, and narrative.
  • Define the Global Marketing Plan and Budget
  • Develop and cascade the marketing plan and budget.
  • Monitor performance metrics to maximize growth and ROI.
  • Define Customer Vertical Marketing Strategies
  • Collaborate with senior vertical experts to develop clear marketing visions.
  • Understand each customer vertical's business needs and strategies.
  • Work with product and regional teams to create compelling value propositions.
  • Develop Core Marketing Content
  • Create and adapt marketing materials for each vertical.
  • Develop campaign briefs and support execution.
  • Design and Monitor Marketing Campaigns
  • Design campaigns with KPIs and success metrics.
  • Create creative content and review with stakeholders.
  • Lead central customer communications as needed.
  • Support Commercial and Product Teams
  • Provide front line teams with the latest insights.
  • Conduct competitor and industry research to deliver actionable conclusions.
  • Contribute to Business Development
  • Represent the Travel Unit at industry, customer, and internal events.
  • Inspire audiences with the Amadeus vision.
  • Create a High-Performance Team
  • Build and develop a team of engaged, high-performance marketing professionals.
The Ideal Candidate

We are looking for a seasoned marketing professional with a proven track record in large, matrix organizations. The ideal candidate will have:

  • B2B Marketing Experience: Proven track record in large, matrix organizations.
  • Leadership: Ability to lead and inspire diverse, global teams.
  • Strategic Vision: Translate business goals into effective marketing strategies - specifically leading global marketing transformations.
  • Data-Driven: Use analytics to drive decisions and optimize campaigns.
  • Collaboration: Work closely with product, sales, and regional teams.
  • Industry Knowledge: Stay ahead of market trends and innovate. Knowledge of the tech industry is a must, travel is a plus.
  • Fluent business English
What we can offer you

At Amadeus, we offer a complete rewards package, including bonus, equity, pension plan, travel, life and healthcare insurance, as well as lunch and transport allowance and other benefits. We are a truly global company with a diverse and inclusive community, and we are committed to leveraging our unique population to drive innovation, creativity, and collaboration across our organization.

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    {"title": "Global Marketing Director", "subtitle": "Travel Unit Marketing Leadership", "content": "As a Global Marketing Director at Amadeus, you will be responsible for leading the central marketing function for the Travel Unit. Your mission is to inspire our customers to achieve their ambitions with the support of Amadeus.Key ResponsibilitiesDefine the...

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