Product Marketing Specialist
hace 1 día
Product Marketing Manager
**About Celonis**
Celonis is the global leader in Process Mining technology and one of the world's fastest growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.
**The Team**
Product marketing at Celonis is strategic, scrappy, and tight-knit. We value leading with empathy in our interactions, working closely with each other and other teams, giving back together, and making things as simple as possible.
Each product marketer is the CMO of their product domain and focused on four pillars:
* Defining and executing product positioning, messaging, and launches
* Enabling and supporting the go-to-market and marketing teams
* Informing product strategy
* Driving product adoption and success
**The Role**
We're looking for someone who loves products and wants to spend time thinking about, talking about, and working on positioning them.
In this role, you'll own the products and personas in the IT domain, covering System Transformation, CIO, and IT Service Management.
You will partner with our product leads and GTM leads, owning our product positioning and go-to-market strategy for solutions at the heart of Celonis' value proposition.
**The Work You'll Do**
* Create product positioning and messaging for global scalability, differentiating our product within the market.
* Craft compelling pitch decks, demos, keynotes, and event sessions tailored to the target audience.
* Be the go-to expert on how our product showcases the capabilities of the Celonis platform.
* Utilize sales engagement, market research, and competitive intelligence to dominate the product area market.
* Collaborate with cross-functional teams to define and execute effective go-to-market strategies.
* Partner with the product management team to strategize and launch new products, ensuring ongoing adoption.
* Develop a deep understanding of buyer behaviors, criteria, and influencers to inform product strategies.
* Understand the product's value proposition and competition, coaching teams on outmaneuvering rivals.
* Work closely with the demand generation team to develop impactful campaigns driving pipeline growth.
* Collaborate with the content marketing team to produce compelling materials such as solution briefs, white papers, blogs, videos, and third-party articles.
* Establish thought leadership by participating in events, social media, press, and industry analyst engagements.
**The Qualifications You Need**
* 6+ years of experience working in software product management, presales, consulting, or product marketing.
* Experience with ERP, Data analytics, Automation, or AI technologies.
* Excited about technical concepts and speaking with CIOs and IT audiences about their requirements.
* Experience presenting at conferences and customer engagements.
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