Marketing Automation Specialist
hace 3 días
Join Semrush, a global IT company, as we seek a highly skilled Marketing Automation Manager to oversee the management and optimization of our marketing automation tools, particularly focusing on our CRM HubSpot.
Key Responsibilities:- Manage and optimize marketing automation tools, ensuring data integrity and generating actionable insights through comprehensive reporting and tracking.
- Design, implement, and manage automated marketing and sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
- Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential.
- Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.
- Collaborate with the sales and product teams to ensure alignment in marketing strategies and objectives.
- Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals.
- Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
- Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot.
- Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools. Familiarity with SQL or similar database query languages is a plus.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills with the ability to explain complex processes to non-technical stakeholders.
- Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.
- Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.
- Flexible working day start.
- Snacks and coffee at the office.
- Corporate events.
- Unlimited PTO.
- Training courses and conferences.
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