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Product Manager
hace 2 meses
**Job Summary**
At AbbVie, we are committed to discovering and delivering innovative medicines and solutions that solve serious health issues. We are seeking a highly skilled **Product Manager** to join our team and play a key role in enriching the patient experience.
**Key Responsibilities:**
- Lead digital listening and new channel research to strengthen brand insights and inform marketing strategies.
- Liaise with Commercial Excellence to coordinate and execute market research and insights collection.
- Optimize channel mix for marketing and cross-functional campaigns.
- Advise others on the optimal use of channels to ensure brand consistency.
- Lead the tactical design and implementation of marketing initiatives.
- Develop and propose marketing inputs to the brand plan with a patient-centric focus.
**Requirements:**
- Bachelor's Degree or equivalent.
- At least 2 years of marketing experience in Neuroscience, ideally with a diverse blend of healthcare and other industries and functions.
- Previous experience in Parkinson will be a plus.
- Digital knowledge and experience.
- Knowledge of the pharmaceutical industry business, policies, and procedures.
- Ability to apply strong patient empathy and understanding of customer needs.
**What We Offer:**
A dynamic and collaborative work environment, opportunities for professional growth and development, and a chance to make a meaningful impact on people's lives.
