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Marketing Coordinator

hace 2 meses


Madrid, Madrid, España Sony Pictures A tiempo completo

Job Summary

The Marketing Coordinator role is a vital position in supporting the Marketing Director in maintaining and exceeding high standards in all aspects of Digital Home Entertainment and TV Distribution marketing. This role will drive forward the success of our distribution business by closely aligning and collaborating with the Iberia Commercial team for the Digital Home Entertainment business.

Key Responsibilities

  • Manage marketing budgets, campaigns, and product P&L on allocated SPE feature film launches across all Transactional Home Entertainment new releases and catalogue campaigns.
  • Support the Feature Film pitch process with key partners to excite and engage them about upcoming releases and licensing opportunities.
  • Ensure all media, digital, and creative agencies are briefed and closely managed through the campaign process, ensuring campaigns are delivered to a high standard.
  • Collaborate with the appointed agency to manage and coordinate, review, and approve all social media activity on a monthly basis.
  • Conduct post-mortems to assess ROI in conjunction with Marketing, Commercial, and Finance, ensuring 'Best Practice' Sharing with Western Europe Regional team.
  • Support the Marketing Director in driving a proactive pre-Sales marketing approach for all new, returning, and priority TV Series.
  • Deliver promptly on requests for marketing support materials from the Sales Team, including Decks, E-blasts, Trailers, and Promos, and briefing in-house and external agencies where required.
  • Support TV clients with timely sourcing and delivery of asset requirements.

Requirements

This position requires a strong understanding of the entertainment industry and marketing principles. The ideal candidate will have experience in managing marketing campaigns and collaborating with cross-functional teams.