Marketing Coordinator

hace 4 semanas

Madrid, Madrid, España Sony Pictures A tiempo completo
Marketing Coordinator Job Description

The Marketing Coordinator role is a vital position in supporting the Marketing Director in maintaining and exceeding high standards in Digital Home Entertainment and TV Distribution marketing. This role will drive forward the success of our distribution business by closely aligning with the Iberia Commercial team and collaborating with digital retail partners.

This position is a maternity leave cover for a 7 to 8 months' period and is based in our Madrid office, reporting to the Marketing Director for TV Distribution & Networks activities in Iberia (Spain & Portugal). The ideal start date for this position is at the end of August 2024 until Mid-April 2025.

Key Responsibilities
  • Manage marketing budget, campaign, and product P&L on allocated SPE feature film launches across all Transactional Home Entertainment new releases and catalogue campaigns.
  • Support the Feature Film pitch process with key partners to excite and engage them about upcoming releases and licensing opportunities.
  • Ensure all media, digital, and creative agencies are briefed and closely managed through the campaign process, delivering campaigns to a high standard.
  • Ensure franchise and catalogue plans and opportunities are brought to the relevant commercial teams in a timely and engaging fashion to best monetize SPE's lucrative film library.
  • Collaborate with the appointed agency to manage and coordinate, review, and approve all social media activity on a monthly basis.
  • Ensure industry insight, future trends, and competitor tracking are utilized to drive new innovative marketing solutions across titles.
  • Conduct post-mortems to assess ROI in conjunction with Marketing, Commercial, and Finance, ensuring 'Best Practice' Sharing with Western Europe Regional team.
TV Series – Pre-Sales Support
  • Support the Marketing Director in driving a proactive pre-Sales marketing approach for all new, returning, and priority TV Series.
  • Deliver promptly on requests for marketing support materials from the Sales Team, including Decks, E-blasts, Trailers, and Promos, and briefing in-house and external agencies where required.
  • Support TV clients with timely sourcing and delivery of asset requirements.
Internal & External Relationships
  • Act as the main point of contact for creative and media agencies.
  • Act as the main marketing contact for retail partners for asset and metadata requests.
  • Build strong relationships with marketing counterparts in other territories, particularly the UK-based regional Western Europe team.
  • Build strong relationships with internal Commercial and Sales Planning colleagues.
  • Support the Marketing Director in the organisation and delivery of in-market live and virtual screening events.
  • Provide additional support where required, including PR agency liaison on content plans, access to social media assets, and general activation support for the transactional business.
  • Work with the LA office to obtain and approve localised product assets and create bespoke materials to be used across retail and media platforms.
Planning, Monitoring & Reporting, and other
  • Attend all internal marketing calls, both Western Europe and Home Office, and act as the point person for reporting back to the team on highlights and key information shared.
  • Support the Marketing Director by driving and owning the creation and delivery of post-campaign reports for all major title releases, including performance and key learnings to inform future campaigns.
  • Check partner stores weekly to confirm that our titles are being featured as agreed, that the correct packshots and translated synopses have been used, and report back on any issues.
  • Create and update various spreadsheets for the home entertainment department, including release date and spend tracking, and monitor competitive activity.
  • Create purchase orders and set up and edit new vendors in our systems.
  • Assist with translations and proofreading where required.
  • Update TV release trackers and spreadsheets.
Requirements
  • Typically, a bachelor's degree in marketing and 2+ years of experience in Marketing, preferably in the entertainment or media sector.
  • Proven track record in delivering creative, innovative, and commercial marketing campaigns in a complex multi-faceted organization or environment.
  • Proven track record of successfully managing multiple projects in a dynamic/changing environment and seeing those projects through to completion.
  • Experience of managing agencies and third parties.
  • Strong interpersonal skills required and ability to manage multiple stakeholders.
  • Ability to influence, negotiate, and persuade others.
  • Business-minded, commercially focused.
  • Self-motivated team player and facilitator.
  • Excellent written and verbal communication skills, fluency in both Spanish and English is expected.

Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies, and procedures. No worker or potential worker will receive less favourable treatment due to their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status, or Trade Union membership (if applicable).

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