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Strategic Product Leader
hace 3 meses
Avient Corporation, a leader in specialized and sustainable material solutions, is dedicated to transforming customer challenges into opportunities, creating innovative products for a better world. Our offerings include:
- Dyneema, recognized as the world's strongest fiber, providing exceptional performance and protection for various applications, including personal safety, marine infrastructure, and outdoor activities.
- Innovative technologies enhancing product recyclability and facilitating the integration of recycled materials, promoting a circular economy.
- Lightweight solutions that substitute traditional materials such as metal, glass, and wood, contributing to improved fuel efficiency and reduced carbon emissions across transportation modes.
- Sustainable infrastructure advancements that boost energy efficiency, renewable energy use, conservation of natural resources, and accessibility to fiber optic and 5G networks.
We are seeking a:
PRODUCT MANAGER – SEM Strategic Core
The Specialty Engineered Materials (SEM) segment is the preferred choice for customers facing complex application challenges. Avient serves as a reliable partner for engineered polymer formulations, offering an extensive portfolio of high-performance and specialty-engineered materials designed to enhance product quality.
Reporting to the Senior Product Manager EMEAI, the Product Manager will lead strategic product marketing initiatives, including market analysis, segmentation, and multi-generational product planning, while defining platforms for Avient's SEM Strategic Core products. This role requires a thought leader capable of working independently and effectively influencing peers and higher management within both Avient and customer organizations.
KEY RESPONSIBILITIES
The Product Manager will be accountable for:
- Driving profitable growth.
- Achieving gross margin targets as a percentage of sales.
- Expanding gross margin percentages.
- Increasing vitality index metrics.
- Meeting vitality gross margin targets.
- Overseeing new product launches.
- Engaging customers and the business using key tools such as situational analysis, sales and marketing plans, and effective product launch kits.
- Ensuring product introductions align with the specialization strategy and fulfill launch requirements.
- Monitoring business performance and supporting the Strategic Plan in collaboration with regional management.
- Establishing clear metrics for product profitability and proactively managing product mix.
- Generating and assessing the effectiveness of sales campaigns and marketing materials, analyzing product sales records against targets.
- Developing product forecasts for management review and updating the Strategic Plan as necessary.
- Collaborating with sales, research, manufacturing, and distribution to facilitate new product development and introduction.
- Providing ongoing technical support to customers and Avient sales personnel, ensuring access to up-to-date product application knowledge and training.
- Building relationships with key customers and suppliers, conducting marketing and sales calls to promote sales efforts and assess market trends.
- Partnering with Environmental Health & Safety to ensure compliance with regulations.
- Participating in trade functions to cultivate business contacts and gather market insights.
- Supporting Avient's Lean Six Sigma improvement initiatives and promoting a culture of error-free work.
- Coordinating and participating in the New Product Development process and situational analysis system.
- Developing and implementing strategic marketing directions for product platforms.
- Creating compelling value propositions focused on customer needs.
- Driving measurement and tracking of market size, share, and ROI.
QUALIFICATIONS
- Bachelor's or Master's degree in business or a technical field (e.g., chemistry, industrial engineering).
- 5 to 15 years of experience in a technical or commercial role, preferably in marketing or product management.
- Strong leadership abilities combined with excellent written and verbal communication skills.
- Proven marketing expertise across various disciplines, capable of developing comprehensive strategies and managing operational details.
- Ability to coach and guide personnel in marketing sub-disciplines to achieve desired outcomes.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint).
BENEFITS
- A culture of trust, empowerment, and constructive feedback, along with robust development programs such as Avient Academy and Lean Six Sigma.
- Flexible work arrangements, health and wellness initiatives, casual dress policies, and paid time off for community service.
- Comprehensive onboarding, mentoring, and personal development opportunities within an international team of experts.
We believe that diverse ideas and backgrounds foster creativity and success in a rapidly evolving environment. We are committed to providing equal opportunities for all qualified individuals, ensuring that hiring, promotion, and development decisions are based solely on qualifications, abilities, experience, and performance.
