Product Marketing Specialist
hace 5 días
Exte is a leading AdTech platform, specializing in video, content, and performance, offering advertisers the right audience in a safe and brand privacy-respecting environment.
Job DescriptionWe are seeking a highly motivated and experienced Product Marketing Specialist to join our Marketing team. The ideal candidate will have a strong background in product marketing and a proven track record of successfully launching and promoting products B2B.
Key Responsibilities:- Develop and Execute Comprehensive Product Marketing Strategies
Develop and execute comprehensive product marketing strategies and plans to drive product adoption and increase market share.
Conduct Market ResearchConduct market research to identify customer needs, market trends, and competitive landscape to inform product marketing strategies.
Create Compelling Product MessagingCreate compelling product messaging and positioning that differentiates our Digital products in the market.
Collaborate with Cross-Functional TeamsCollaborate with product management, sales, designers, and other cross-functional teams to ensure successful product launches.
Develop and Manage Product Launch PlansDevelop and manage product launch plans, including timelines, deliverables, and marketing campaigns.
Produce and Maintain Marketing MaterialsProduce and maintain a variety of marketing materials, such as product brochures, case studies, white papers, and presentations.
Plan and Execute Marketing CampaignsPlan and execute marketing campaigns across multiple channels, including digital, social media, email, and events.
Monitor and Analyze Campaign PerformanceMonitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve goals.
Act as a Product EvangelistAct as a product evangelist, communicating the value proposition of our products to customers, partners, and internal stakeholders.
Support the Sales TeamSupport the sales team with training, tools, and collateral to help drive product sales.
Requirements:- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 3+ years of experience in product marketing or a related role, preferably in Digital Advertising.
- Strong understanding of market research, product positioning, and go-to-market strategies.
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Proven ability to manage multiple projects and meet deadlines.
- Experience with digital marketing, social media, and marketing automation tools.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong collaboration skills and the ability to work effectively with cross-functional teams.
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