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Programmatic Display and Video Marketing Specialist

hace 2 meses

Madrid, Madrid, España Byd Europe A tiempo completo
About the Role

**Job Summary:**

We are seeking a highly skilled Programmatic Display and Video Marketing Specialist to join our Marketing Department at BYD Europe. As a key member of our team, you will be responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results in the European market.

Key Responsibilities
  • Plan and implement digital programmatic plans and campaigns for the Spain marketing team.
  • Optimize and report on all campaigns, sharing results with the wider team.
  • Work with the creative team to ensure best practice creative is used.
  • Assist with quarterly and annual planning of marketing budgets.
Key Results
  • Web traffic and leads driven by media campaigns.
  • Increasing engagement and performance of social media campaigns.
  • Improving brand awareness and image of BYD in Spain.
The Ideal Candidate

**Requirements:**

  • University Degree in Marketing, Sales, or commercial disciplines.
  • Effective and fluent communicator in English and Spanish.
  • Excellent Microsoft office skills.
  • Experience in programmatic media planning and execution of 360 campaigns.
  • Understanding of media market and key media owners & DSPs, YouTube, Quantcast, The Trade Desk.
  • Knowledge of current digital media landscape and ability to optimize performance campaigns – particularly cookieless campaigns.
  • Customer-oriented mindset.
  • Excellent communications and interpersonal skills.
  • Able to prioritize and work proactively with efficient time management skills.
  • Resilient and open-minded.
  • Results-oriented.
  • Ability to work to deadlines, hands-on approach, motivated to get results.
What We Offer
  • Performance and experience-based competitive remuneration.
  • Department and company-wide team-building events.
  • An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.